Zanzibar Buck-Buck McFate said:
Agreed. But I think it's fair to say that any agent would be aware of the potential, and the potential for it to outweigh tax breaks in FLA (remembering too that such endorsement potential goes on AFTER the player's playing career is over ... that longevity surely is higher if Stamkos becomes a Leaf than if he stays in FLA).
See, still, I think you're wildly overestimating the market. In terms of retired players who you ever see doing endorsements in even a vaguely national sense up here you can basically count them on one hand(and really it's just Gretzky, Messier and Orr). The kind of guys who are going to have that reach are pretty much limited to one or two per generation and Crosby's pretty much got that locked up.
I can tell you personally that as a Hockey fan who interacts with a lot of non-hockey fans that the sort of Q rating(or whatever term you might want to use) that hockey players have with casual fans is still super low. Because the actual sports gear market is pretty small(which is where basketball/tennis players and golfers make the vast majority of their endorsement earnings) you're talking about endorsing non-sports related products. Is top 10-15 NHL player Steven Stamkos going to make people buy a lot of chips?
Like busta I have some professional background in this field and I can tell you that while the specific circumstances with regards to Stamkos might not have precedent, the sorts of numbers you're assuming they could lead to are completely outside of my experience with the media landscape.